Increased Calls Flood Staten Island Restaurant After Netflix Movie Feature

Hugo van Dijk

4 min read

Post on May 14, 2025

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The Netflix Movie's Impact on the Staten Island Restaurant

The Netflix movie, "The Slice is Right," a feel-good comedy about a family's pizza-making journey, features a prominent scene filmed at "Tony's Trattoria," a family-run Italian restaurant in Staten Island. The scene, showing the main characters enjoying a delicious meal, has resulted in a massive increase in business for Tony's.

• Number of calls received since the movie's release: Over 500 calls per day, a 500% increase from their pre-movie average.
• Percentage increase in reservations: Reservations are booked solid for the next three weeks, with a 700% increase in bookings.
• Social media mentions and engagement: Tony's Trattoria's social media platforms are buzzing with activity. Mentions of the "#StatenIslandRestaurantNetflix" hashtag have skyrocketed, resulting in a massive increase in followers and engagement.
• Examples of online reviews mentioning the Netflix movie: Numerous online reviews explicitly mention the Netflix movie, praising both the food and the restaurant's atmosphere. Many customers are specifically visiting because of the film's portrayal.

The Restaurant's Response to the Increased Demand

Tony's Trattoria has been remarkably proactive in managing this unexpected surge in customers. Their response has been crucial in turning this viral moment into a long-term positive experience.

• Strategies implemented to handle the increased call volume: They've implemented an online reservation system and added extra phone lines to handle the high call volume.
• Changes to operating hours or services: They've extended their operating hours and are now offering online ordering for pickup and delivery to manage the increased demand efficiently.
• Customer service protocols for managing expectations: Staff has been trained to manage customer expectations regarding wait times and potential delays. They've also added a FAQ section to their website addressing common questions.
• Any community outreach or partnerships established: Tony's has partnered with local delivery services to ensure timely delivery and is working with the Staten Island Chamber of Commerce to promote tourism in the area.

Local Community Impact and Economic Benefits

The sudden fame of Tony's Trattoria has had a significant positive impact on the wider Staten Island community.

• Increased foot traffic in the surrounding area: Local businesses near Tony's Trattoria are reporting increased foot traffic and sales, as customers visiting the restaurant explore the neighborhood.
• Positive impact on local businesses near the restaurant: Other restaurants and shops in the vicinity are seeing a knock-on effect, benefiting from the increased tourism.
• Potential for increased tourism to Staten Island: The movie's portrayal of Staten Island is generating interest in the borough as a tourist destination.
• Interviews with locals or business owners (if available): Local business owners have expressed their excitement about the positive impact, highlighting the economic benefits brought about by the film's popularity.

Lessons Learned for Other Businesses

Tony's Trattoria's experience provides valuable insights for other businesses seeking to leverage film placements and viral marketing.

• Importance of social media engagement: Responding promptly and engaging with customers on social media platforms is crucial for capitalizing on viral trends.
• Strategies for managing unexpected surges in demand: Having a scalable business model, including efficient online ordering systems and flexible staffing, is key.
• Benefits of proactive customer service: Providing excellent customer service, even amidst a surge in demand, can foster positive word-of-mouth marketing.
• Importance of local community relations: Building strong relationships with the local community can amplify the positive impact of viral marketing campaigns.

Conclusion

This unexpected surge in popularity for the Staten Island restaurant highlights the extraordinary reach and impact of Netflix and the power of film placements for businesses. By effectively managing the increased demand and engaging with the local community, Tony's Trattoria has transformed a sudden opportunity into sustained growth. The experience serves as a valuable case study for businesses hoping to capitalize on similar opportunities. Are you a Staten Island business looking to increase your visibility and attract more customers? Learn how to leverage the power of film and social media to boost your brand and drive business growth. Contact us today to discuss your Staten Island restaurant Netflix marketing strategy.